通知内容:小白站长云与小白站长论坛两站强强合作,凡是小白站长论坛的正式会员注册小白站长云并需要购买云服务器或者服务器租用/托管、云防御、ssl证书的可联系管理员享受升级成小白站长云金牌会员,永久享受8折优惠。还等什么,小白站长论坛的用户们赶快行动起来吧。
查看: 76|回复: 0

如何進行老網站優化诊斷分析工作

[复制链接]
发表于 2018-12-6 11:16:03 | 显示全部楼层 |阅读模式
在做SEO中有這麼一句话:细節决议成败,在SEO優化中我们不斷强调细節的留意,由于有可能我们在優化中疏忽的某個细節可以直接招緻我们的優化進入瓶颈期,很多站長在刚接過一個老站停止優化時,會碰到一些棘手的问题,如排名停滯不前、排名有小幅度降落、收錄有時分上陞有時分降落等,這些问题我们有時分很難找到處理的方法,那麼當我们接手一個處于優化中期的網站或者一個呈现一些问题的網站,我们需求對其各個方麵的细節停止诊斷剖析,發掘其中存在已久的问题,這樣纔幹讓我们的優化變得主動,今天就跟大傢讨论一下老站的優化诊斷细節剖析。

  當我们接手網站時我们首先要做的就是係统剖析,係统剖析并不是從宏觀上來看這個網站,而是從方方麵麵的每一個细節來分析這個網站,當我们接過一個網站時我们需求剖析已下幾點。

In doing SEO there is such a sentenceetail decision success or failure, we continue to highlight the details in SEO optimization, because of the possible we neglect some details in the optimization can be directly from our optimization into the bottleneck period, many webmaster stood just took an old stopped optimization, will encounter some problems, such as no stagnation, ranking have small landing, included time rise in land, etc., these problems we have when it is hard to find a way to deal with, so when we took over in the middle of an optimized website or a website has some problems, we need the details of all aspects of its stop diagnosis analysis,Explore the existing problems for a long time, so that we can optimize the optimization of the initiative, today with you to discuss the old station optimization diagnosis details analysis.
When we take over the website we first have to do is the system analysis, system analysis is not from the macro view of the site, but from every aspect of every detail to analyze the site, when we take over a website we need to analyze the following points.


  一、Robots.txt的操作

  Robots.txt主要作用就在于對站内頁麵和途径的一個處置,可以幫我们屏蔽一些無内容頁麵和死链接等等,我们從三方麵來看Robots.txt

  1.检查有没有Robots.txt,Robots.txt是我们網站優化中必需要做的,没有做Robots.txt阐明這個網站的SEO做的很不好,检查有無Robots.txt的辦法很简單直接输入域名/Robots.txt即可,普通Robots.txt都是在根目錄,假如有我们就能看到,假如没有那就要趕緊做。

  2.检查其Robots.txt能否寫法正確,Robots.txt的语法普通站長都應该明白瞭,這裏要强调的是Allow和Disallow的排列问题,不要把Allow放在前麵,要把Disallow放在前麵,要先製止在允许。

  3.检查Robots.txt屏蔽的頁麵和途径,我们站長要學會對網站一些常見文件夾的辨認,我们逐一翻開每一個屏蔽的頁麵和途径,看這些頁麵能否是無效頁麵能否真的该屏蔽,還是多此一舉,同時我们也要site:域名检查他的收錄,看收錄中還有没有需求屏蔽的頁麵,這一點很重要。

I. operation of Robots. TXT
Robots. TXT mainly serves as a disposal of internal pages and channels, which can help us screen some pages without content and dead links and so on. We look at robots.txt from three aspects
1. Check whether there is robots.txt or not. Robots.txt is what we must do in website optimization.
2. Check whether the Robots. TXT can be written correctly.
3. Check the Robots. TXT screen page and way, our webmaster want to learn some common folder to your website to identify, we each turn the pages and way to every block, can see the page is really the shielding of the invalid pages, or superfluous action, at the same time, we also want to site: domain name check his collection, see screen pages included and there is no demand, it is very important.


  二、網站途径的诊斷剖析

  1.動態途径的參數检测 很多網站都是采用的動態途径,而每一個動態途径都是有參數的,假如一個動態途径的參數超越3個或者更多,那將直接招緻该頁麵的收錄艱難,那麼如何看動態途径的參數有幾個呢,很简單隻需看途径中的等號即可,有幾個等號就有幾個參數。

  2.僞静態途径的好與壞 僞静態途径也是我们常用的,當時有很多僞静態途径做的并不好同樣影響瞭其收錄,我们在检查的過程中,假如他的僞静態途径中存在问號或者其他參數符號或者中文,那阐明這個僞静態途径做的很失败,有些僞静態途径如wp的僞静態有時分會在域名後麵呈现一個/index.php/,這樣的僞静態也是十分不好的,這個我们要留意。

  3.检查途径的閤理性 途径的閤理性问题中要给大傢强调一個,那就是中文途径和英文途径的问题,很多站長喜歡用中文途径覺得那樣看起來直觀,可是中文途径的收錄要比纯字母的途径的收錄要艱難的许多,所以站長们要慎用中文途径,

Ii. Diagnosis and analysis of website approaches
1. The parameters of the dynamic way to detect many sites are used in dynamic way, and each dynamic way is a parameter, if the parameters of a dynamic way beyond three or more, it will directly cause the page included difficult, so how do you see the parameters of the dynamic way to have a few, very simple just look at ways of the equal sign, several parameters have few equals.
2. The pseudo static approach of good and bad pseudo static approach is commonly used, we had a lot of pseudo static way to do is not good also understand its collection, we are in the process of inspection, if he pseudo static approach exists in the question mark symbol or Chinese or other parameters, that illustrate the pseudo static way do very failure, some pseudo static approach such as wp pseudo static sometimes section at the back of the domain name to present a/index/PHP, the pseudo static is very bad, we should pay attention to it.
3. Check the way to the rationality of the approach to emphasize the reasonableness of a, that is the problem of Chinese and English way, many webmasters like to use Chinese way think it seems intuitive, but Chinese way than pure letters of the way of collection is much difficult, so owners want to careful with Chinese way,

  三、常用優化元素的检查?

  常用的優化元素包括:canonical標簽、nofollow標簽、H標志、alt標志等

  1.這裏给大傢说一下nofollow和robots.txt的區彆,nofollow主要是來製止權重传送给站外網址的,而robots.txt主要则是用來屏蔽站内網址的,一個擔任外麵,一個则擔任裏麵,分工明白。

  2.canonical標簽是我们经常用到的特彆是在论壇,這個標簽普通適用于類似度较高的列錶頁和頁麵分頁中,假如你的幾個分頁或者列錶的類似度较高你需求通知搜索引擎你用哪一個頁麵來參與關键词的排名

  3.alt標簽大傢都很熟習,我们網站的每一個圖片都要加這個屬性,通知搜索引擎圖片的内容,這點也很重要不要無视。

  4.H標簽主要適用于内容標题较多的頁麵,假如你的内容頁大標题下麵有中標题又有小標题,標题较多,那就要加H標簽,使頁麵具有條理性,普通首頁没必要加這個。

Check common optimization elements.
Common optimization elements include canonical tag, nofollow tag, H flag, Alt flag, etc
1. Here, I would like to tell you the difference between nofollow and robots.txt. Nofollow is mainly used to prevent weight transfer to off-site sites, while robots.txt is mainly used to block the on-site sites.
Canonical tag is often used especially in BBS. This tag is generally applicable to list pages and page pages with high similarity. If you have several pages or lists with high similarity, you need to inform search engines which page you use to participate in keyword ranking
Alt tag everyone is familiar with, every image on our website should add this attribute, inform the search engine of the content of the image, this is also important not to ignore.
4.H tag is mainly applicable to the content of the title more pages, if you have the content of the page under the title of the title and subtitle, the title is more, it is necessary to add H tag, so that the page has a rational, ordinary home page is not necessary to add this.


  四、網站頁麵類似度剖析和網站優化硬傷的剖析

  1.網站的類似度主要看的就是網站的榜樣文字,看網站的榜樣文字佔整個網站正文内容的比例,假如榜樣文字佔用的比例過高,那麼直接影響瞭網站的類似度,這時分就需求精简我们的榜樣文字。

  2.網站優化硬傷,主要是網站的翻開速度诊斷和長標题、長途径等這些问题。網站的速度優化在這裏给大傢引薦一款工具那就是火狐阅读器的pagespeed他能够很好的發现你網站中影響速度的缘由,并给予處理计劃,長標题、長途径這些问题我们都要認真剖析,不容無视,這些都是對優化扣分的事项。

Four, the site page similarity analysis and analysis of the site optimization
1. The similarity of the website is mainly to see the site model text, the site model text to see the proportion of the whole site body content, if the proportion of the model text occupied is too high, so directly affect the site similarity, this time on the need to streamline our model text.
2. Website optimization hard injury, mainly is the website open speed diagnosis and long title, long way and other problems.The speed optimization of your website and I'd like to introduce you to a tool here which is the pagespeed of firefox reader which is a great way to find out why your website has speed issues and how to deal with them. Long titles, long paths and so on.


  五、網站外链方麵的检查

  主要讯问有没有買過链接,细緻讯问什麼時分開端買的链接、在哪買的链接,如今還有没有買链接,查看其百度相關域,检查齣網站能否**過内容,查看穀歌Link链接看網站高權重頁麵的處置。

Five, the site chain inspection
Main interrogation has not bought a Link, detailed interrogation when the beginning of the Link to buy, where to buy the Link, now there is no Link to buy, check its baidu domain, check out the website can ** content, check Google Link Link to see the site high weight page disposal.


  六、網站降權缘由剖析

  假如我们接手的網站遭遇降權瞭,我们需求讯问和剖析以下幾點问题。

  1.網站標题能否更改正、程序和途径能否改换、途径改换瞭有没有做相應的處置如robots.txt處置、有没有换過模闆。

  2.查看其IIS日志,尋觅能否是效勞器问题或者其他问题形成降權。

  3.剖析其外链的穩定性,形成降權的外链要素主要有三個:第一、外链的大範围喪失,主要是账號被删除或者買的链接不穩定等。第二、網站存在大量的***外链。第三、友谊链接中的牽连降權要素。

Six, the site to reduce the cause of power analysis
If the website that we take over encounters reduce authority to know, we need to interrogate and analyse the following a few questions.
1. Whether the title of the website can be further modified, whether the procedures and channels can be changed, and whether the channels can be changed to know whether the corresponding disposal, such as robots.txt disposal, has been changed.
2. Check its IIS log to see if there is a server issue or other issues that could cause weight reduction.
3. Analyze the stability of its external chain, the formation of weight reduction of the external chain elements are mainly three: first, a large range of external chain loss, mainly accounts are deleted or buy the link is unstable. Second, the website has a large number of *** outside the chain. Thirdly, the implication of health factors in friendship links.
版权申明:此文如未标注转载均为本站原创,自由转载请注明 本贴地址:http://www.xbadmin.cn/thread-184-1-1.html 上篇帖子: 工程汇报材料 - 工程外链 下篇帖子: 新网站SEO重点
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

关闭

站长推荐上一条 /1 下一条

小白站长云与小白站长论坛两站强强合作,凡是小白站长论坛的正式会员注册小白站长云并需要购买云服务器或者服务器租用/托管、云防御、ssl证书的可联系管理员享受升级成小白站长云金牌会员,永久享受8折优惠。还等什么,小白站长论坛的用户们赶快行动起来吧。

云服务器赞助商|sitemap|手机版|小黑屋|小白站长论坛

GMT+8, 2019-6-20 22:07 , Processed in 0.050432 second(s), 26 queries .

Powered by Discuz! X3

© 2001-2013 Comsenz Inc.

快速回复 返回顶部 返回列表